On-Demand Entitlement
ModusLink’s flexible, prepackaged on-demand entitlement solutions perform a dual role of gatekeeper to control access to content, features and services, and relationship builder providing the visibility to customer data needed to sustain long-term customer engagements and revenue.
A subset of digital rights management (DRM), entitlement management monitors and validates the customers’ right to consume rather than securing intellectual property (IP) or services against unauthorized usage.
Gatekeeper
Digital content and multimedia services are exploding. The proliferation of smart phones and other consumer electronics devices is stoking the growth of subscription- and license-based revenue models. By ensuring your customers are accessing only the content or services they have rights to, and offering them the option to purchase additional features and services as they choose, you can maximize the residual profits of your IP.
ModusLink’s on-demand, business to consumer (B2C) entitlement solutions are transaction-based, with a pay-as-you-go model for activities such as:
- media asset management
- time- and contract-based automation of subscription renewals and expiration notifications
- digital activation of software and hardware capabilities
- digital and physical product and content delivery
Relationship Builder
Building an intimate relationship between your brand and your customers is critical to enabling recurring revenue opportunities throughout the entire customer lifecycle. By providing you with knowledge such as buyer preferences and purchase history, promotional response, survey results and more, you can strategically target your database to maximize marketing effectiveness, renewals and upgrades.
Human nature makes us creatures of habit. Most customers will remain loyal to a brand if the manufacturer provides a hassle-free, no- surprises experience along with a product or service that works. Build a mutual respect with the customer by not only responding efficiently to inquiries and service requests, but by leveraging customer data to anticipate consumer needs and tailor product promotions.
Each of ModusLink’s transactional entitlement solutions is prepackaged with the additional e-Business services you need to quickly begin monetizing your content and services, including a full-function Web store, shopping cart, entitlement services, financial management, global payment systems, and digital delivery.
